By: Stephanie Espina
Television viewers were certainly reminded that even though the Academy Awards is a time to honor the best of the best in the world of film, technology plays an essential role in the mission and purpose of the ceremony and organization. When winners often thank “The Academy”, they are not paying tribute to former schooling, they are offering gratitude towards the Academy of Motion Picture Arts & Sciences.
Earlier this month, hosted by actress Jessica Biel, the Scientific & Technical Achievement Awards honored the men and women who have contributed to the film industry in extraordinary ways. Academy President Sid Ganis commented on the importance of the Sci-Tech Awards on an online webisode. “It’s where the academy celebrates the technologies and gadgets and lenses and software that make the impossible possible for filmmakers and audiences around the world. It’s where science meets art,” said Ganis. This year’s winners were recognized for specific technologies including the creation of video assist monitors, lighting innovations, compact zoom lenses and motion picture effects photography.
“Mobile technology has made great advances in recent years,” said Marist College Media Center Specialist Kyle Carson. “It’s perfect for marketing major events or just getting people interested in what’s going on,” said Carson. In addition to Sportvision technology, the use of mobile technology was used to alert mobile subscribers of Oscar winners and happenings throughout the program. On Oscars.com, many interactive features were available so that viewers would “Play Along”. Here, you were able to sign up for mobile alerts by simply entering your cell phone number. “If it’s easy to use and convenient to sign up over the Internet, people will be more likely to participate,” said Carson. From the online “Thank You Cam” featuring uninterrupted acceptance speeches to the “Oscars Live Challenge” where people could send in predictions and retrieve their score after the show’s completion, viewers had plenty to do on the Internet during commercial breaks.